About our online store
After dedicating numerous years to serving as a palliative carer while single-handedly raising five daughters, I recognized the need to transition into entrepreneurship to better manage the expenses of family life. Despite having various ideas over the years, it wasn't until 2021 that I conceived the concept of designing a cable tidy solution to alleviate the clutter of wires in my home. Following an extensive worldwide patent search which yielded no comparable products on the market, I collaborated with my 15-year-old daughter to sketch initial designs. Subsequently, I engaged with an innovation company to further develop the concept.
However, the trajectory of my entrepreneurial journey encountered a significant pause when my father was diagnosed with cancer, requiring my undivided attention as his primary caregiver. In 2022, during his final days, his concern for my family's financial well-being prompted a heartfelt promise from me to advance the development of the cable tidy concept.
Resuming my efforts around the close of 2022 and into early 2023, I embarked on a rigorous search for suppliers in India and China. Despite initial setbacks with an Indian supplier, I persevered through multiple iterations until achieving the desired quality. This arduous journey spanned 14 months, marked by numerous challenges and setbacks, yet characterized by unwavering determination and resilience to refine the cable tidy to perfection.