After dedicating numerous years to serving as a palliative carer while single-handedly raising five daughters, I recognized the need to transition into entrepreneurship to better manage the expenses of family life. Despite having various ideas over the years, it wasn't until 2021 that I conceived the concept of designing a cable tidy solution to alleviate the clutter of wires in my home. Following an extensive worldwide patent search which yielded no comparable products on the market, I collaborated with my 15-year-old daughter to sketch initial designs. Subsequently, I engaged with an innovation company to further develop the concept.